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The Lie Social Media Sold You About Consistency
Somewhere along the way, entrepreneurs were fed the lie that consistency on social media meant constantly posting, being constantly visible, constantly feeding the algorithm.
But consistency is not frequency. Here's the truth about social media consistency and how it helps grow your business.
Kalea Sanders Wright
6 min read


Is ChatGPT recommending your business? Here's how to find out and what to do about it.
More and more, people are skipping the search results page and typing their questions directly into ChatGPT or similar AI models for answers to their questions. So when potential clients ask AI who can help them with their business need, is your business coming up as an answer? You want to make sure you're being mentioned by AI. Here's how.
Kristen Noelle
6 min read


Post-Event Marketing Tips to Keep the Momentum Going!
So often, all of the event marketing focus and energy goes into the promotion of the event. But very little time is spent thinking about what happens after the event is over. THIS is where the real marketing pay off really exists. Here’s 5 tips to create post event momentum and keep guests coming back.
Kijaffa Hall
4 min read


How to Fix A Narrative Strategy that's Undervaluing your Strongest Work
There’s a moment every founder hits. The work is clear in your head, proven in your results, and steady in how you deliver it, but the way it’s described in the world feels a step behind. That gap isn’t about effort or expertise. It’s a signal that your narrative needs to work harder on your behalf. Here's what a narrative strategy is and how to fix it.
Alexandria Barnes
4 min read


A Q2 Marketing Reset
The year is moving and if we are being honest, a lot of us are still trying to figure out the marketing piece while everything else demands our attention. Q2 is not about just trying to hit goals. It is an opportunity to ask how you can be better than the quarter before. So use Q2 as a marketing reset. Here's what you should be focusing on as we move toward the halfway mark.
Emani Guy
4 min read


Is a Founder-led Marketing the Right Strategy for You?
Found-led marketing has become the go‑to for many service professionals, founders, and CEOs. But as a marketing strategist, I always come back to the the same question: “Is this the right marketing strategy?” Here’s my breakdown of the pros and cons to, hopefully, help you decide if and when to adopt founder led marketing as part of your business strategy.
Kijaffa Hall
3 min read


4 Tips for Consistent Marketing
If you want your marketing to convert, you have to stay consistent. But what exactly is consistency? How do you stay consistent without content becoming a cage of agony? Glad you asked! Here are 4 tips to help!
Kijaffa Hall
4 min read


Digital Marketing Mishaps of Multi-Passionate Professionals
Just because you have a multitude of interests does not mean you can tie them together for business success. However, there are some very real challenges that come with marketing as a multi passionate professional. Here are a few tips to keep your boundless curiosity from becoming digital marketing chaos.
Kijaffa Hall
3 min read


The Hottest Marketing Trend of 2026? You.
In 2026, the biggest marketing trend isn’t a tool. It’s YOU. As audiences get tired of AI generated content, real stories, real voices, and real humans are what's going to stand out. So here's how you can show up with honesty and win with your marketing in 2026.
Kijaffa Hall
3 min read
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