Digital Marketing Mishaps of Multi-Passionate Professionals

2 days ago
3 min read

I wrote this piece a while ago about finding business success as a multi-passionate professional. And after a re-read, I largely still stand by it. Just because you have a multitude of interests does not mean you can tie them together for business success.

However…

I have seen- and personally experienced- some very real digital marketing challenges that come with marketing your many interests under one umbrella. So, because I now know better and I want you to do better, here are a few tips to keep your boundless curiosity as a multi passionate professional from becoming marketing chaos.

Challenge #1: Your website is… a lot.

Kudos to you for having a website. About a quarter of small businesses still have not yet tackled that feat. But having a website does not automatically mean you have a good website that will convert visitors into clients.

If your website feels like a greatest hits album highlighting all of your passions:

A little bit of coaching here

Some consulting there

Sprinkle in some creative work

Add a dash of “this might turn into something later”

Visitors will get confused. And when people are confused, they don’t act.

The Fix: Center your promise.

Even if you want to highlight the variety of ways your audience can engage with you, your website needs to answer one primary question quickly and clearly:

“What do you help people do?”

This anchors your offerings to an outcome your audience is actually seeking. Now, instead of your multiple passions feeling disparate, your website can market them as many roads to the same destination- their desired result.

Lead with your promise on your homepage and main sections, then let your different offers sit underneath that promise as different ways to get there.

Challenge #2: Your Content is All Over the Place

When you love multiple things, you’re never short on ideas.

However, if your business content is constantly shifting from topic to topic with no clear throughline, your feed starts to look like a stream of consciousness instead of a clear brand.

When that happens, your audience will struggle to keep up and, eventually, some may start to opt out altogether.

The Fix: Focus your content on your core purpose.

Before posting anything about a brand new idea, ask yourself:

How does this relate to why my business exists?

To keep your content cohesive and honor your love for variety, let your business purpose be the anchor that connects your content in some way.

It’s also helpful to develop content based on 3–5 content pillars. I often use a 4H model:

Head- educational content
Heart- emotional connection and values
Hand- highlighting supporters, partners, and patrons
(H)ear- Feedback, reflections, highlights, and reviews

Before you post anything, ask yourself:

What does this piece of content help my audience understand, feel, or do in relation to my business’ purpose?”

If you can’t answer that, while the idea might still be great, it doesn’t belong in your marketing today.

Challenge #3: Your Audience Likes You. But They Don’t Understand Your Business

This is one of the biggest challenges I see from multi‑passionate individuals. People know you through your many endeavors. They enjoy your work. They like engaging with you. But if they were asked, “What does this person actually do?”, many would be hard‑pressed to give a clear answer.

While it is nice to be liked, your business success requires you to be clear.

The Fix: Lead with one primary offering

This is where separation between you, the person, and your business matters.

Ground your marketing in driving your audience toward a singular entry point, such as:

Subscribe to my newsletter

Attend this signature event

Start your journey here.

This removes the guesswork of having to mentally connect all your different offers. As you market your business, consistently connect that primary offering back to your business promise and purpose. Now people can say how much they like you, but they’ll love what your business can do for them.

As a Multi Passionate Professional, Let a Marketing Strategy Be Your Guiding Light

Digital marketing doesn’t have to be harder just because you’re multi‑passionate. It simply means the default “pick one niche and bury the rest” advice will never feel quite right for you. When you