More and more, people are skipping the search results page and typing their questions directly into ChatGPT or similar AI models for answers to their questions. So when potential clients ask AI who can help them with their business need, is your business coming up as an answer? You want to make sure you're being mentioned by AI. Here's how.

There’s a moment every founder hits. The work is clear in your head, proven in your results, and steady in how you deliver it, but the way it’s described in the world feels a step behind. That gap isn’t about effort or expertise. It’s a signal that your narrative needs to work harder on your behalf. Here's what a narrative strategy is and how to fix it.

Found-led marketing has become the go‑to for many service professionals, founders, and CEOs. But as a marketing strategist, I always come back to the the same question: “Is this the right marketing strategy?” Here’s my breakdown of the pros and cons to, hopefully, help you decide if and when to adopt founder led marketing as part of your business strategy.

You’re a visionary, doing incredible work. You’re making an impact on your community and committed to your meaningful mission. But sometimes (often times) you feel like the best kept secret. How much more of an impact could you make if you didn't stay humble? Here are 5 ways to promote yourself as a visionary.

Words matter. What you say, what you call things, how you phrase something- all of it shapes how people feel, what they think, and what they do. So in this post, let’s talk about the line between pressure and persuasive marketing language, why knowing the difference matters so much for service‑based, community‑centered businesses, and how you can stay on the right side of it.

Just because you have a multitude of interests does not mean you can tie them together for business success. However, there are some very real challenges that come with marketing as a multi passionate professional. Here are a few tips to keep your boundless curiosity from becoming digital marketing chaos.

There are absolutely parts of you embedded in your business brand: your vision, ideas, tastes, and decisions all shape your business. But you and your business are not the same. So what does this mean for your marketing? And how can you show up “authentically” if there is no “you” to speak of?