There’s a moment every founder hits. The work is clear in your head, proven in your results, and steady in how you deliver it, but the way it’s described in the world feels a step behind. That gap isn’t about effort or expertise. It’s a signal that your narrative needs to work harder on your behalf. Here's what a narrative strategy is and how to fix it.

The year is moving and if we are being honest, a lot of us are still trying to figure out the marketing piece while everything else demands our attention. Q2 is not about just trying to hit goals. It is an opportunity to ask how you can be better than the quarter before. So use Q2 as a marketing reset. Here's what you should be focusing on as we move toward the halfway mark.

Found-led marketing has become the go‑to for many service professionals, founders, and CEOs: founder‑led marketing. But as a marketing strategist, I always come back to the the same question: “Is this the right marketing strategy?” Here’s my breakdown of the pros and cons to, hopefully, help you decide if and when to adopt founder led marketing as part of your business strategy.