Post-Event Marketing Tips to Keep the Momentum Going!

Kijaffa Hall
Jun 1
4 min read

After an event I attended recently, the host and I connected to chat. While talking, they asked:

"Ok, so what next?"

Curious, I replied "What do you mean?".

"What should I do next to keep people engaged? I feel like people come to one event and then by the next one, it's hard to get them to come back."

First of all, YES! This is the type of thinking I like! Second of all, thanks for trusting me as a source!

So often, all of the marketing focus and energy goes into the promotion of an event:

The paid ads
The registration funnels
The social media graphics
Landing page development

But very little time is spent thinking about what happens after the event. And THIS is where the real marketing pay off really exists. You've done the hard work to build the trust and gain the buy-in but when you forget the follow through, you have to invest even more time and money into not only winning back this audience, but possibly having to find and connect with a new one!

Here are 5 tips to create post event momentum:

1. Send out thank you notes

Whether it's an email or a text you should let the people know you appreciate them being a part of the event. If possible, highlight particular moments or interactions that made the experience memorable. That kind of personal detail helps remind them why they were glad they showed up in the first place.

And while you're at it, be sure to tease the next event. Give them a reason to stay connected and an easy way to say, “I’m interested.”

2. Collect feedback

Personally, I'm not a fan of formal surveys. They can feel stiff. And half the time people don't fill them out anyway. But if you send one out, be sure to ask open-ended questions along with the multiple choice ones.

But an even better idea? Gather feedback in more personal ways:

Walk around during the event and have real conversations with guests.
Check in toward the end of the event and ask what stood out.
Take notes on the things people loved, the things they needed more of, and the things that could be improved.

I once attended an event that had a makeshift phone booth where people could leave a voicemail with their thoughts. I loved that idea because it felt playful, memorable, and easy to participate in.

3. Share the event content (thoughtfully).

Don’t let good stuff stay hidden. Share outcomes quotes, feedback, and visuals publicly so the people who skipped out are wishing they hadn’t! Use blog recaps, short video clips, and photo carousels in emails and social or even word of mouth to recap the event so that the people who missed it are not just hearing that it happened, they understand why they shouldn’t miss the next one. Videos and photos can also be used as promotional content for future event campaigns (ie. repurposing).

Just remember: if you’re going to collect user-generated content, do it in a way that feels aligned with the event and respectful of your guests’ privacy and comfort. People should feel invited to participate, not used as marketing material.

4. Promote the next event

The best time to promote the next event is while you are still at the current one. Give guests something to look forward to before they leave the scene. Then, after the event is over, keep the momentum alive with reminders, save-the-dates, and light-touch follow-up.

If it makes sense for your audience, countdown clocks can be a helpful tool here too. They create urgency without feeling overly aggressive. We want to excite, not pressure. The goal is to stay top of mind while the experience is still fresh and positive.

5. Timing is everything

If you want to capture the energy of the moment, you have to act quickly. Thank-you emails, reminders, feedback requests, and early promotional touches can all be planned ahead of time so they don’t get forgotten once the event is over and everyone gets back to business as usual. That kind of preparation makes it easier to stay consistent, and consistency is part of what turns one good event into a stronger event strategy overall.

Looking at the big picture of post-event marketing

Post-event marketing is not just about being polite or staying in touch. It’s about making the event do the hard work and heavy lifting instead of you.

When you follow up well, you extend the life of the experience, deepen connections, and create more opportunities for future attendance, referrals, engagement, and trust. Instead of treating an event like a one-time moment, you turn it into part of a larger marketing ecosystem: one that keeps building momentum long after the event is over.

That means:

Less starting over.
More staying power.
And a much better return on the energy you’ve already invested.

I hope these tips help your next event to be just as successful as the first. If you’d like support in thinking through how to build this kind of follow-up into your event strategy, a Strat Chat might be a helpful place to start. It’s a good way to map out what comes before, during, and after the event so you’re not leaving all that momentum on the table.