DHC | KZ Hall Consulting

Digital Marketing Solutions for Community Impact Visionaries (1).png

Congrats! Your
Digital Health Check
is complete!

You just took the first step toward a stronger, more focused digital strategy

Now let’s dig into where your marketing could use a little attention- and what to do next!

If you selected Mostly A's:

Focus on optimizing your website and conversion funnels to turn visitors into customers.

You've laid the foundation—your website is live, your offers are clear, and people are showing up. That’s no small feat! Now it’s time to fine-tune the journey from curious visitor to committed customer.

Focusing on optimization—whether that’s streamlining your navigation, improving page load times, or enhancing calls to action—will help turn the traffic you’re already attracting into real results. Sharpening your funnels ensures you're not leaving value on the table and creates a smoother path to purchase.

If you selected Mostly B's:

Boost Your Social Media Engagement & Lead Generation

You’ve already shown up consistently and put effort into your content, which means you’re ahead of the game. The next step? Making sure that effort converts into connection.

Improving engagement strategies and creating content that sparks curiosity or conversation can help you build deeper relationships with your audience—and attract new leads organically. When your content speaks directly to your ideal customer, it naturally opens the door to trust and action.

If you selected Mostly C's:

Refine Your Email Marketing Strategy

You’ve built a list or taken steps toward email outreach—so the foundation is there. Now it's time to make your emails work harder for you.

Focusing on strategy—like better audience segmentation, more personalized messaging, and value-packed sequences—can turn passive subscribers into loyal customers. Done well, email marketing keeps you top of mind, builds connection over time, and moves people to action without feeling pushy.

If you selected Mostly D's:

Build and Nurture Your Digital Community

You’ve likely already started conversations or created content that resonates—there’s a spark of connection there. Now’s the time to give that energy a home.

Focusing on community-building means creating intentional spaces (like forums, groups, or regular digital events) where your audience feels seen, heard, and valued. This kind of connection builds long-term loyalty, amplifies your reach, and transforms your followers into advocates.

You have an IDEA of where you are

Let's get you where you want to be!

The IDEA Blueprint

Workbook

The IDEA Workbook walks you through each stage of the IDEA framework—Insight, Design, Execute, and Amplify—with guided prompts, templates, and strategy-building exercises that help you turn scattered ideas into a focused digital marketing plan.

This is the perfect tool to help you:

Get a clear view of where you currently stand with your digital presence
Prioritize marketing goals that make sense for your business
Choose tools and tactics that fit your budget, capacity, and community
Break down your next 30–90 days into actions you can actually stick to
Start building a consistent digital presence that attracts, connects, and converts

Self paced and easy to follow, this workbook is perfect for solo strategists who want a clear path forward or teams looking for the right support to think things through, map out ideas, and have a clear direction for their digital strategy!

Investment: $29

I'm Ready

Your IDEA to Action Blueprint

The IDEA framework is designed to help businesses achieve their digital marketing goals by breaking down the strategy development process into clear, actionable steps or impactful execution.

Insight

Before you can move forward, you need a clear picture of where you are right now. You'll audit your current channels, explore audience behavior, and check out what the competition is doing—so you know exactly what’s working, what’s not, and what needs attention.

Design

With those insights in hand, it’s time to map out a plan. Here, you’ll set your goals, choose the right tools, organize your resources, and build timelines that make sense for your audience and your business. This is your digital blueprint—tailored, strategic, and rooted in reality.

Execute

Now it's time to put your plan into motion. You’ll update your platforms, launch new content, test your tools, and start tracking progress. This is where things start moving—your ideas become action, and action becomes impact.

Amplify

With results in hand, you can start scaling what works. This stage is about fine-tuning, growing your reach, and deepening your digital presence. You’ve built a strategy—now you get to make it unstoppable!

Let's go beyond simply posting!

Content Strategy Development

Elevate your vision with storytelling that resonates and stands out across platforms. Beyond just posting on social media platforms, we will focus on designing compelling content & distributing on the right platforms to engage your audience.

Research & analysis
Content ideation & planning
Audience research & community engagement
Data analysis, benchmarking & strategy refinement

Podcast Production

Harness the power of podcasting to connect, communicate with and captivate audiences. Use audio and visuals to amplify your message.

Show concept development
Audio and video recording
Editing and post-production
Branding and graphic design
Distribution and promotion

Social Media Management

Allow your vision to shine online with a comprehensive social media management strategy that centers crafting engaging content and cultivating a vibrant community.

Content ideation & planning
Copywriting
Keyword research and optimization
Visual branding and graphic design
campaign strategy development
Audience research & community engagement
Performance analytics