I started this agency in 2021 after closing a fruitful career in higher education. While I am proud of my achievements in higher ed, I should have realized sooner that my heart belonged in marketing when my side quests with the marketing department became a place of joy. I honed my marketing chops building email marketing systems, developing targeted campaigns, and integrating social media into communication plans right along side my admissions and enrollment management work. 

 

Today, along with a network of talented collaborators, I am using my talents to create marketing strategies that reflect the TRUE business experience: contained budgets, competing priorities, sometimes steep learning curves, and celebrating small wins along the way. I believe marketing is doable, your goals are achievable and momentum is sustainable when the plan is designed to fit YOU. 

 

My mother would be happy to see that my many years of schooling (BBA in Business, MBA in Strategic Management, certifications in learning design and digital marketing, and extended studies in organizational leadership) are being put to good use! I am all for sharing knowledge with the community and love that I get to connect with other business owners through my award-nominated podcast Coffee and a Notepad, my online community for leaders Musings Worth Mentioning, and my facilitation and speaking engagements. 

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At the end of the day, I have one main goal: to help you build a marketing ecosystem that feels honest, doable, and aligned with your business. So you can be seen, stay sustainable, and keep serving your people well.